Archive for the "Uncategorized" Category

Personality is everything

Posted on March 15th, 2016

Events are designed to communicate their own individual ‘Brand’ or in human-speak; Personality.

Essentially we are talking about an emotion that the host wants above all his/her guests to walk away feeling after the curtain falls and the final applause is but a faint noise in the distance.

The following learnings are easily applicable to events in general – Whether yours is a Wedding, Birthday Party, Private Event or Publicity Launch this simple analogy when applied thoughtfully will see that your event has a meaning and a purpose. Let’s face it, unless your the opening of an envelope kinda gal, without substance what’s the point?

ONE. The invitation 

The invitation is arguably the most important detail of organising any event.

The invitation is the first point of contact between host and guest. This is nothing new people – we’ve all heard it before. The invitation sets the tone of your event and prepares your guests for what’s to come.

What should your invitation include?

Language that is understandable does get you brownie points. Formal or informal really does depend on the nature of your event and your guests. Speaking on the same level and avoiding condescending terminology is a bonus. Ask yourself; Do you know them intimately or are they complete strangers? Something polite and not too formal / stiff or informal is a nice medium if you are unsure.

Next up you need to communicate the intimate details such as the date, time, address, dress code and branding (if fundamental to the overall vibe of your event that is). Again, all these seemingly trivial details hint at the kind of event that you have planned for your guests.

It’s a fine line between OTT and just right. Don’t worry you’ll be a master in no time.

Warning: Make sure that you can back up your beautifully curated and master-piece of an invitation with an equally and well-constructed event OR you could leave your guests feeling about deflated as a blockbuster that promises to rock ones socks off and delivers anything but. 

In summary. Think of the invitation as the front cover of your events book. The event is like the pages that proceed it. Oh and please don’t tell us you don’t judge a book by its cover. We all know that’s pure nonsense.2

TWO. Sense of arrival:

An Interior Designer once said to me which has remained deeply entrenched in all our events that we plan at WHITE RABBIT is thus; A flat sense of arrival can be the straw that breaks the camels back – even if you’ve put in a million hours to prepare a dinner that would make even a michelin star chef weep – sorry to say it but the sense of arrival is something you simply can’t bluff your way or disregard. There are no short cuts here – this detail needs to be planned with microscopic-like precision.

The first step is to put yourself in your guests shoes – from the second they set on the road to your event to the arrival and their trip to the venue. Having difficulty still? Imagine when your friends invite you over for dinner. Some familiar phrases might be:

  • “Oh yes, of course you can park my car for me, what a treat!” 
  • “Well, they could have at least raked the leaves off their front porch.”
  • “This place is impossible to see. What about some lights down the driveway.” 
  • “What is that beautiful smell?” 
  • “Oh a glass of bubbles on arrival, just what I felt like after an hours drive in peak hour!”
  • “That is the most magnificent bunch of flowers I’ve ever seen”
  • “Where can I put my bag / coat?”

Whether you think it’s a bit la-di-da, unimportant, vacuous behaviour or not, you can bet your last dollar that your guests will and don’t be fooled judge you on the level of detail you go into right from their arrival.

Make them feel welcome. It’s not hard. After all, what is it they say about first impressions….

THREE. WOW factor

Another inspiring Event Director used to put this to me always. “Where’s the WOW moment?”

By this we don’t mean one requires the budget of an oil-tycoon. Quite the contrary. WOW(ness) can be as simple as a thoughtful and personalised take home gift / gesture; an Illustrator on-hand taking special requests; a fireworks display; A 45 mins live performance by a well-known artist/act.

Very simply put. A WOW moment is a though designed by the host that is crafted to impress or leave a lasting impression. Other ideas might be a display of beautifully constructed flowers or an impressive instillation of art / sculpture lit up and creating the main focal point of the entire event. An orchestra or choir on arrival. A breathtaking venue with a view to match or a magical room reveal filled with decadent desserts or a bar equipped with a team of flair bartenders making signature cocktails upon request.

A sense of surprise, focal point, delight and an unexpectedness really adds the finishing touches to any event.


You’ve put in a stellar performance all-night-long and played a supreme host. Be proud BUT now is NOT the time to kick off your heels and bask in copious amounts of glory especially of the alcoholic varietele.

Remember you still need to farewell your guests and ensure their departure is just as amazing as their arrival. This is also your opportunity to get first hand feedback on the success of your event. Guests are very vocal and have no problem in expressing their delight or disappointment. Now is the time you can gain some valuable insights.

So, consider the following:

  1. How are your guests getting home?
  2. Is there someone on hand to order taxis or show them to their car?
  3. Have they collected all their belongings?
  4. Did they grab their goodie bag / take-home gift on the way out?
  5. Perhaps you want to set-up a gift wrapping station for flowers bunches of flowers used from the event?

Above all. An event is about taking your guests on a journey. The gift of transporting people for a couple of hours and allowing them to step out of their day-to-day lives is something we absolutely love and don’t take for granted and nor should you. Always remember. Your guests regardless of the occasion have made an effort to attend your event. They’ve hired a babysitter, left work early, got their hair and makeup done or bought an entirely new outfit just for the occasion. It’s your duty to deliver and exceed expectations. It’s really very simple.

Some of our top event moments::

Claire & Oliver’s “First Dance”


Photography: Dan O’Day Photography

The spiel:: In keeping with the ‘Festival’ vibe of Claire and Oliver’s wedding. This image captured was true to form. Unbeknownst to guests who were happily polishing off their dessert under the 30m long kings table the team at WRP quickly whisked Claire and Oliver back of house. Just like that, the curtain revealed an entirely new room which had Claire and Oliver standing front and centre in front of The Jezebels who proceeded to blast out an incredible First Dance track “Look of Love”. Topped off with amazing lights, a stellar camera genius, confetti drop and voila!

More images of this spectacular wedding can be found on our website here.

Screen Shot 2016-03-12 at 11.00.02 am

Dior Autumn/Winter 2012

Event Co:: Bureau Betak

The spiel:: Raf Simons first collection as the new Creative Director of Dior did something no one had to date accomplished. Set in a mansion covered in wall-to-wall fresh cut flowers. It was a dream come true.
The runway comprised of five rooms and five floral stories: one of white orchids, red roses, blue delphiniums, yellow goldenrod and the “Christian Dior room”- a mix of pink roses and garden flowers. For all you event producers out there – the bump-in took two full days and two full nights. Florists from Eric Chauvin arrived by the masses to embed floral foam lined walls with over a million stems.

Video link :: here.

Screen Shot 2016-03-12 at 11.27.44 am

The Silver Party 2016 

Event Co:: Rizer

Invitation Design:: Hawk Creative

The spiel:: When your invited to an event set in  Baz Luhrmann and Catherine Martin private home here in Sydney, Australia you would expect the invitation to be nothing less than extraordinary. Enter Heather Hawkins and brainchild behind Hawk Creative. Nothing less than impressive is this here pop-up invitation which reminds us of our favourite book our parents read us as a child. One can only imagine to produce just one took an army to conceptualise, design and indeed produce. Clever cats like this are few and far between and congrats to the team who pulled this baby off. No doubt the event was a huge success and had guests entertained from ear to ear.

Video link :: here

[All images via:: Hawk Creative Instagram]

Screen Shot 2016-03-15 at 1.12.45 pm


Farewell Hiromi Okuyama

Posted on November 19th, 2015

WHITE RABBIT PROJECTS was recently blessed to have Hiromi Okuyama knock on our doors and be part of our Internship Program.

Hiromi was instrumental in many weddings and in the day-to-day runnings of our fabulous and crazy office. Never complaining, always smiling and willing to put in the hard yards. Being an Event and Wedding Planner one needs a lot of patience. We are confident that Hiromi will go far with this attitude and ensure a long and prosperous career if she choses to continue in this industry.

Hiromi – we wish you all the very best for your future and your next adventures in Japan. Enjoy and don’t forget to stay in touch!

Team WRPxx

Here’s what Hiromi had to say about her time spent at WRP.

What are three things you learnt about being a wedding planner?

One. Through the internship and getting to know the industry I have realized that wedding planning is an industry where you are dealing with so many clients, suppliers and stakeholders, and therefore having the confidence and knowing exactly what you are doing is crucial in order to direct and convince people that you are someone that they could work with.

Two. Weddings are a particularly expensive event to hold and because of this, suppliers and clients want the best out of what they are going to get. I was able to see the business side of weddings in terms of financials and understood that it was definitely not all glamourous but instead involved a lot of money, time, thought, endless amounts of emails, phone calls, interactions with many different people and many months of hard work.

Three. Sometimes clients and suppliers have different perspectives of what they want from a wedding. As a wedding planner they are put into the middle and must be in demand and make sure that both clients and suppliers are able to find a common understanding where they are able to both be satisfied.

What was the best part of being part of Team WRP? 

My favourite aspect of wedding planning was to probably see all of it coming together on the day of the wedding. So many suppliers would come in and transform the venue from zero to something really amazing. Claire and Oliver’s wedding at Carriageworks was one that I felt this especially with and was such a good experience to take part in. I thought that this part of the wedding where different people with different knowledge of events come and work together to create the end result was what made working with weddings worthwhile.

Any learnings that made a lasting impression? 

Watching Bree work, she was always on her feet. I was overwhelmed at her capabilities of making phone calls and putting things into action straight after, which again was another trait I thought I would like to take away, not just in terms of weddings/events.










Unplugged weddings

Posted on November 13th, 2015

Recently we attended a Chet Faker concert at the Sydney Opera House. In between sets the maestro himself requested the entire audience  put away their devices (for the duration of minimum one song). We cheered on at this seemingly simple request. In our eyes – it was bloody brilliant (pardon the French). For three and a bit minutes the entire concert was filled with people just watching the magic as it played out. Never again to be repeated or reproduced. I guess you had to be there, right?

The process when one engages a wedding planner goes a little something like this…

In the final weeks prior to wedding day we meet at WHITE RABBIT PROJECTS HQ and discuss the entire wedding day. From the minute the bride and groom wake up in the morning to the last guest departs at the end of the night.

No detail is off limits. Nothing is left to chance. 

Believe it or not, the ceremony has everyone more curious than a cheshire cats grin. Questions like – What do I do with my bouquet? Who will cue my bridesmaids and I down the aisle? What will my celebrant be wearing? Where will the ceremony move to if it rains? What do we do after we both walk back up the aisle as Mr and Mrs? You get the picture, right…?

The one question that has everyone stopping in their tracks is when we ask them – ‘Do you want guests to take photographs during the ceremony?’.

As one would imagine WHITE RABBIT PROJECTS witnesses many a magical moment between bride and groom on a weekly basis. This seemingly candid moment is something that every photographer sweats for hours on end to capture. After all, there is only one opportunity to get that shot of him seeing her walk towards him down the aisle for the first time (no pressure!).

Let’s face it. Waiting for the bride – you love it, we love it, everyone is excited to see her walk down the aisle and rightly so. However, there are some guests who have been known to feel themselves somewhat compelled to capture every step she makes down the aisle sans a care in the world.

Whatever happened to living in the moment some might say?

Epic Wedding Photographer Thomas Stewart summed his opinion of this topic up wonderfully. You can see the full article here on Daily Mail Australia…

If you don’t  know how to pose the seemingly awkward topic, why not ask your celebrant to make a quick announcement before the ceremony and request your privacy to have an unplugged wedding. Your guests can enjoy the day and leave the documenting up to the professionals.

Here’s to being present in the moment. Amen.


This photo sums it up pretty much in one sentence…

[Image by Thomas Stewart]


Beachside Dojo X White Rabbit Projects

Posted on July 20th, 2015

Yours truly received an exclusive invitation from Manly’s sexiest and newest venue aka Beachside Dojo. The request was to get our creative hats on as part of their ‘Styling Sessions’ which highlights local Stylists and their interpretation of the fab venue. Our task was to style a WHITE RABBIT PROJECTS flavoured faux wedding.

Of course we responded in kind with our trademark enthusiasm. See what we got up to below. We hope you like!



Florals Botanica

Venue Beachside Dojo


















Baby on board

Posted on January 28th, 2015

Screen Shot 2015-01-28 at 9.08.05 am

Upon setting out on your wedding planning journey consider the three styles of guest you want to be present on your big day.

1. Those who have no choice but to set foot and attend your wedding venue with offspring in toe.

2. Those who are eagerly anticipating attending the “Wedding of the Year” (Yours) and leaving their little ones at home with the Grandparents.

3. Those who haven’t yet entered the fabulous world of Parenthood.

Whilst I believe that communication is key – the venue in which you dreamed of marrying your best friend ‘should’ be the key deciding factor in where you ultimately decide to host your wedding day. Guests are secondary.

Remember one thing. That you can’t please everyone, but you can certainly try your best.

Once your venue is decided it’s time to consider the hurdles you may have eloquently created (for some) for no other reason than it’s your day.

Understandably communicating to your guests that you don’t wish to have children at your wedding is a sensitive topic. It can open up a football field of opinions. Be prepared… If  you and your husband have formed a united front and agree that there be no little people at your wedding, we have put together some considerations that will help you trouble-shoot any stand offs, ill-feelings or awkward discussions with loved ones.

Truth be known that not everyone has the luxury of leaving their children with their family. Whether it’s an hour or more to travel to your wedding destination expect that there will be a handful of guests requesting permission to attend with child.

The invitation is a fabulous arena in which to communicate a) your decision to not have children at your wedding and b) the plethora of alternatives you’ve uncovered for your and their benefit.

Some people do not already know that there are a host of Professional Nanny Agencies who can literally rescue a couple from said headaches when it comes to telling guests theirs will be a child-free soiree.

Enlisting the help of a Nanny Agency (on or off-site) from the conclusion of your Ceremony until the end of the night ensures your guests can spend quality time with you on your wedding day. A lot of venues have facilities on site that can be converted to a kids zone. Your Nanny Agency should and will come equipped with games, toys, food (in some cases) and oodles of energy to ensure your child is left amused at all times. Do your homework and make sure you uncover a professional and experienced nanny service.

Provide the name and number of the Nanny Agency on your invitations and leave it up to the parents to reach out and provide their child and his or her requirements. Contact numbers, names, age, sleep + feeding patterns, allergies, likes, dislikes etc… This kind of paperwork you don’t need to be involved in so don’t even try!

If there is a unique case and one or two of your guests just cannot bare to leave their newborn alone for more than one second despite the fact that you’ve expressed the nature of your day. It’s important to be mindful of where you place them on the table. Bare in mind there might be a few guests left scratching their heads wondering why Mr or Mrs XYZ’s child was allowed an extra seat at the table and not theirs.

In all honesty, these days people should understand that it is your day and hopefully they can respect your wishes whatever they may be. Not everyone wants kids running around on their wedding day – some do! Provide your guests with ample time to make prior arrangements that aren’t contrary to what the invite states. A Wedding does bring out the best and worst in some. Hopefully yours conjures up nothing but the best and armed with the above advice will make for nothing other than a seamlessly executed Wedding Day for all.




How to choose your wedding day style

Posted on January 15th, 2015

Venue, Dress code and the Guest list plays a pivotal role and a starting point in which to commence deciding on your wedding day style.

Very often we meet with discerning brides and grooms who have no idea where to start with this common conundrum.

What we like to do at White Rabbit Projects is to ‘simplify’ the process and draw from these three deciding factors before we commence pinning feverishly away at our clients Pinterest board.

Whether you have decided on a Black tie, Cocktail or Casual affair the main emphasis here is that the Dress code fits snuggly with your venue and guest list.

The next phase is colour palette. Brides! Please consider your other half when making your selection and remember to introduce a balance of masculine and feminine. Whilst pink is beautiful and romantic an all-pink palette screams girly and can often lead you down the kind of garden path that can result in your day looking like a kids birthday party.

Fear not! There are clever ways in which to weave this popular colour scheme into your day. Here’s how.

Creams and off whites are the perfect starting point. From there you can inject ‘accents’ of blush pink throughout. Always consider including an opulent metal such as rose gold, silver or gold. It’s about balance and getting it just right.

Before deciding on your palette you need to be mindful of the room itself and the already existing floor, chairs, walls and table ware (cutlery, crockery and glassware). If your budget is tight and you don’t have room to hire in chairs, linens and specialty table ware then incorporate these basic room attributes and compliment it with your colour scheme.

So you start to see that once the above is signed, sealed and delivered from here onwards choosing all those beautiful details is now exponentially easier and you can weave your events theme throughout all the details i.e. Flowers, Cake, Stationary, Props, Furniture and beyond.

Here are some popular colour palettes we found that showcase this theory beautifully. If in doubt and feeling overwhelmed remember – keep it simple, elegant and above all effortless!

8ec1382cb48796f0324c904fadd098d1 e2fc00bb1015b978ac35ea18c7adf1d8 fb57a0a65cf70d8bc5c75c304ee11975


2fdeea0525acbf776361cade13c59adb 97ed309fc60c72758347daa317fd2792 678c1d349935d88763f9026fe86a9946 5202c242d3378444761fa0bbc73e4f07 b42f68b8aa270b91a78282366fd1b216 b1b76b9b123e515b0c5806514bcdd4e5 96269d4c795c08638b06557102af52d2 7681ca8e47c90ec1a653ab914f648320

Katie and Chris

Posted on September 9th, 2014

There are those of us who love surprises and those who simply do not. 

Enter Katie and Chris. Making their ‘Happy Day’ one giant surprise was all part of the thrill and we were super excited to say that we have now accomplished our very first surprise wedding. Tick! 

Here’s how it all unfolded. Guests received their invitations in the mail in the traditional format. Not a hint of doubt was looming. All dutifully RSVP’d prompt and were left none the wiser. 

Now, there was a small but intimate ceremony held for Katie and Chris’s nearest and dearest earlier on in the day. All whom played a roll in formatting their grand plan. It was later that evening when in an orderly fashion the ‘Engagement’ party guests started to descend upon the Cell Block Theatre in Darlinghurst. True to this quintessential story, the uncanniest thing of all is that Chris’s Grandparents were married in this same venue many years prior. A complete coincidence which made this event even more special. 

With the giant letters spelling out “Just Married” at the Cell Block Theatre entrance; guests were a tad bit puzzled. With no site of the Bride nor Groom, guests one by one started to catch on that this was no ordinary engagement party.

It came time to welcome the guests inside the venue and to announce the newly coined Mr and Mrs into the venue. Waiting backstage with Katie and Chris in between brief encounters of rain and all that excitement was possibly the most memorable moments of the entire event. Of course they were eager to see their guests and vice versa. You can just imagine the excitement and elation once their surprise was officially announced and they could finally share their news with the entire room.

But the surprises weren’t over yet. Their was to be even more excitement and intrigue surrounding the day. A secret that both bride and the team at White Rabbit Projects kept from the groom (yes, you read that correct) for the months prior. The anxiety surrounding this monumental SKY high surprise was possibly quite more than we could of handled but boy were we up for the challenge. 

Chris aka our dear Groom is/was and has always been a huge fan of You Am I Frontman Tim Rogers. Those brides who ponder painfully on what to gift their soon to be husband with on their wedding day – you simply can’t ever compete with what Katie did next. 

Once Chris had concluded his speech he was about to embark on his first dance with his wife. Not before Katie quickly took over the mic and announced a Mr Tim Rogers himself onto the stage. Chris was positively blown away when Tim proceeded to sing his favourite ballads and topping it off by serenading their first dance song. 

The day was quite unconventional from beginning to end which of course thrilled us to no end. We were so lucky to be part of Katie and Chris’s day. 

Our advice to anyone planning their ‘Happy Day’. Make it just that. One big ball of happiness. Your way!


[Photography Elise Hassey]

10384192_10152534443841967_4420841930898374626_n 10491068_10152534459481967_2245345943648116918_n 10500371_10152534459141967_8484459586390049938_n 10418220_10152534459066967_8996949547364146278_n 10384444_10152534457941967_914719712370558597_n 10384366_10152534457976967_1653097498666195499_n 10469681_10152534450951967_1275974532164329361_n 10500371_10152534454816967_4724154179524586631_n 10492522_10152534456091967_5224020774072099297_n 10455918_10152534447076967_7174822285480723176_n 10341411_10152534447306967_7782704498327245201_n 10500509_10152534447856967_7333499319533388861_n



Posted on August 1st, 2014

27/04/2012 Bar Food Photography

Have you ever wondered what every woman’s fantasy and every man’s best friend looks like? Introducing you to Mr Baxter!

Together with Australian Jewellery Designer and Founder of self-titled label Kate McCoy and yours truly, Mr Baxter is set to takeover this town. Through a series of intimate events in Sydney’s most exclusive private dining rooms. The aim? To educate the Men of Sydney on the dutiful art of proposing like a gentleman

“There is an over-supply of information for Brides-to-be to assist them in planning their wedding day. When it comes to the Groom our industry is very limited on resources. Mr Baxter provides that space where guys can inform themselves on the subject.” Taylor says.

McCoy and Taylor believe unanimously that the entire proposal planning process needs to be personal above all. Men also deserve to feel special. By special that means on top of his game. Confident, knowledgeable and genuine.

The concept of Mr Baxter is just this. Mr Baxter is the gentlemen that every man aspires to. He is respected, intelligent, stylish and killing it. When it comes to dealing, he’s informed, creative and diligent. Mr Baxter is every woman’s dream. He is unafraid of romance or expressing his feelings. He is a stylish lover who knows how to and is not afraid of showing how much he loves and values his partner in crime.

The events allow Grooms-to-be the perfect platform to ask Mr Baxter all the questions that inevitably arise when preparing to propose. How much should I spend? How big does it have to be? How should I propose? Its an opportunity to speak candidly with two experts in a non confronting environment.

Mr Baxter is about educating and demystifying the common myths that are associated with purchasing the engagement ring. Topics such as the Four C’s, price, buying online, certifications is all part of that process. No questions are off limits”. says McCoy.

Taylor knows first hand how daunting the actual proposal can be. She has been privy to some fantastic and some not-so fantastic stories as a Wedding Planner. “There are two things a Women is asked when she announces she is engaged. They are 1. Show us the ring and 2. How did he propose”. The engagement is his moment to shine. Mr Baxter provides the tools so Groom’s to be can carry out the deed.

Mr Baxter is strictly limited to 12 Gentleman at each event and will take place in some of Sydney’s most exclusive and private locations. In true Mr Baxter style, expect the best service this side of town. Dinner, wine, spirits and beers as well as a round of poker (if you’re lucky). Gents will be treated to first class service that is both interactive, light-hearted but educational.

Welcome to Mr Baxter  – This is just the beginning…

About Kate McCoyKate McCoy is the one stop shop for engagement rings. A gemologist, diamond grader, diamond dealer and jewellery designer, McCoy offers a service like no other. Personable and experienced she acquires her stones direct from the source, allowing her to provide a high quality, unique product at the right price. Her aim is to take the worry out of budgets, time frames and designing.

About Bree TaylorBree Taylor is the Founder of WHITE RABBIT PROJECTS; a the number one destination for those wanting to plan the perfect Wedding or Event. WHITE RABBIT PROJECTS is a team of forward thinking, unconventionally minded and driven creatives. There is no off-switch at WHITE RABBIT PROJECTS HQ, the team are always thinking and perfecting their craft. From Planning, Styling to Production, WHITE RABBIT PROJECTS prides itself on its ability to project manage the entire event from beginning right through to the end.

Date: Wednesday 27 August 2014

Venue: The Roosevelt 32 Orwell St, Potts Point NSW 2011

Time: 630 pm, sharp

Tickets: $100 per gentlemen

Includes: The Art of Proposing by Mr Baxter with Kate McCoy and Bree Taylor;  a sit-down dinner, beer, wine, spirits

Bookings: or 02 9698 5832

RSVP: Friday 22nd August 2014

Head to for details on future events

***Events are strictly limited to 12 Gentlemen only***


Posted on June 25th, 2014


[Image by Nerida McMurray Photography]

Upon starting out on the wedding planning journey and prior to uncovering the budget, venue, ceremony location – the American Bride wastes no time sourcing out the one person who will ensure hers is an experience that is; within budget, logistically problem-free, perfectly  timed,  delegated, fun and above all stress-free.

For those Australian Brides thinking that a Wedding Planner is reserved for celebrities like Kimye and Kate Middleton – darling you couldn’t be more farther from the truth. Fact!

The idea of a Wedding Planner in Australia is to most – quite bizarre. What do you do with us? What do we do?

The reality of hiring a Wedding Planner means that you have engaged a person who quite frankly can sweat the small, medium and big ‘stuff’ leaving you to oversee the the stuff that really matters. It’s that simple. A silent bridesmaid? A shoulder to go “Help” on, that voice of reason when everyone else seems to be applying the pressure? A wedding planner ticks many boxes.

I am the kind of Planner who edges on the side of caution when it comes to advising others on how they go about planning their wedding day and where their money is best spent. I was bought up with my Mother saying “less is always more”. This mantra has served me and my clients well and ensures a happy outcome every time.

On the flip side there are some incredible and talented planners where more is MORE. This is great for Bride as there is so much choice out there when selecting the planner that understands you and can bring your vision to fruition. The possibilities are endless.

By no means is finding the perfect planner and easy exercise. If you are finding it hard to uncover your planners aesthetic and whether it resonates with you and your partner. It’s as simple as heading to their Website, Instagram or Facebook page. Very quickly you can sum up the kind of weddings they like to create for their clients and what their strengths are. No one is better and no one is worse – just different.

Here’s a check-list you must arm yourself with when shopping around for your incredible and oh-so important Wedding Planner. We are a dime a dozen and if you are wondering, yes I had a wedding planner and boy was it worth all the money in the world. 

1. To whom it may concern – The initial point of contact

You’ve seen their website,  you like their work or have been recommended via a supplier or friend. You set about making that initial enquiry. Whether it’s an email or a phone call. What was their response-rate like? Fast, slow, filled with loads of copy or non-existent (until prompted)? Based on this you can quickly sum up how they will respond to you throughout the wedding planning process.

The idea is that you want someone that will be there to answer your queries within 24 hours. Maximum! Time is precocious, you have a busy schedule which permits you to focus on your wedding day out of hours, therefore you want someone who is working round the clock to ensure you have all the tools necessary to attack and tick every box you need completed. 

2. Tea, coffee, champagne? – instant connection? 

The next step – You’ve organised a time to meet face-to-face. If you don’t get offered champagne and lots of it – forget it!!

Jokes aside. A sense of hospitality is important. Did they make you feel comfortable, did you leave bamboozled or comforted? A candid and well articulated Wedding Planner and one whom is interested in YOUR DAY is key. You need to feel as though there is that level of honesty and transparency from the minute you meet. Remember you will be working with this person for many months (sometimes years) to come – choose your Planner wisely.

Don’t be afraid to ask for a period of ‘grace’. Upon you engaging your Wedding Planner, is there a time in which you can retract the relationship? If they aren’t performing or exceeding your expectations this is a fair request. Within reason. Remember you too need to have achievable expectations. Keep emails concise. One-liners don’t cut-it. Aim for maximum outcome with minimal work. Preparing one email per week with all your queries/ concerns is understandable. This is your first time as a bride and therefore your Wedding Planner is well equipped to understanding your somewhat irrational behaviour to get things done quickly and exact. 

3. It’s you and me – The roles are clearly defined

Every bride requires a certain level of assistance. Some a lot and some not so much. There are times when both parties will overstep the mark and it’s important to know from the initial consultation what you expect from your wedding planner and he/she you. Here’s an example

The Styling – most planners will assist with the sourcing and quoting for each of those individual hire items that make yours unique. Flowers, table decorations, tables, chairs, linen, stationary, candles and more. The question is do you wish to source these items yourself and have access to your planners black-book of contacts or do you want your planner to manage this entire element with your final approval? The benefits with having your planner doing most of the leg work is that he/she has done this a million times and will ensure that costs are kept to a minimum and minimise the unnecessary back and forth. Read – more emails = more opportunity for mistakes! 

Suppliers – Wedding Planners have ongoing relationships that are prescious. They have a team of preferred suppliers from each category that provide them with a level of comfort and that they can rely on to make them look good. This insiders knowledge and of the market is invaluable and ensures that you are presented with a team of people that fit according to your brief and budget. From entertainment, photographer, videographers, cake artists, caterers, hair and makeup artists and more. Your planner is across their fees and their inclusions ensuring you don’t have to reach out and obtain a multitude of quotes that you may or may not entirely comprehend. In one quick phone call your planner can present you with the top line information and cut out countless question marks surrounding the many inclusions, added value that suppliers present to clients upon first point of contact.

Set-up / Pack-down – whilst 90% of weddings are planned well before the actual event, the key attribute for having someone oversee the run sheet, supplier set-up/down times and ensure that your day runs accordingly is to ensure that you do not have to lift a finger on the day. It really is that simple. There is nothing worse than a bride trying to ‘micro-manage’ the running of their wedding day on the actual day. It’s one additional stress that no one should endure. It also doesn’t do anything for those wrinkles!! 

At the end of the day – Wedding Planners are not reserved for Celebrities. They are reserved for those who wish to be a enjoy the fun and above everything be married!

All the very best with finding your perfect Wedding Planner. It’s not easy but once you find the right one – you’ll have the time of your life!







Posted on June 24th, 2014

It was an idyllic setting at West Head Lookout in the Kuringai Chase National Park and underneath the handcrafted Chuppah where Naomi and Ben chose to exchange their wedding vows.

Friends and family gathered before the beautiful bride arrived. Donning a picture perfect knee-length dress and veil, Naomi walked down the aisle towards Ben to the sweet tunes of David Brubeck’s famous piece “Audrey”, who even he himself couldn’t have orchestrated a more perfect occasion to play in.

The Reception was held at nearby Cielo Restaurant at Akuna Bay where Naomi – a landscaper spread her green-thumb as best she could with live centrepieces acting as take-home gestures to their guests at the end of the night.

Ben – a muso added his own bit of rock-n-roll to the occasion and donned the most incredible pair of leopard print shoes we ever did see.

I think that my favourite part was seeing the horrah in full swing at the reception. Those who know me know I love organising Jewish weddings for this exact reason. The giant maypole splashed colour across the dance floor and the Bride and Groom were made to jump rope, dance on chairs and so much more.

Thank you to Naomi and Ben for letting us in on their fantastic day which was filled with all the “real-stuff” that weddings should be made of. Simple, understated and overflowing with ease, fun and laughter from beginning to end. As for nerves, well If at anytime in the lead up to their big day this was the case, they didn’t show it once.

We wish Naomi and Ben all that this life has to offer. Again, thank you for allowing WHITE RABBIT PROJECTS to be there to witness and co-ordinate the perfect day for the perfect pair. It was a real honour.


For more images head to our gallery page]

[Images supplied by Lucy Leonardi











Naomi_Ben_LowRes_505 Naomi_Ben_LowRes_508