Archive for the "EVENTS" Category
Is the sudden drop in temperature causing havoc on your creative abilities?
Are you finding it near impossible to decide on your upcoming events vision / theme or colour palette?
We’ve trawled the Internet for some recent Events, Shows and the like that are taking place somewhere else exotic, right now – nothing like a bit of escapism, right?
It’s not often you get to work with such a dynamic and beautiful duo such as Dom + Sunny.
Our initial meeting with bride-to-be Dom started in no unordinary circumstances – over Skype. Dom was in Shanghai (at the time), and we were in Berry scouting an event space for a new business client. In this digital age – Skype is fast becoming a trend that is undoubtably a sign of our times.
Planning a destination wedding alongside twenty one vendors is no easy task…
Alongside Dom, we certainly relished the opportunity as theirs was set to be held in Swifts Mansion. Described as the late-Victorian castellated Gothic Revival mansion located in the suburb of Darling Point. Built in 1875. Quite simply put – This was one venue we just couldn’t wait to work in.
For the full gallery and link to the spectacular wedding of Dom and Sunny please head to WHITE Magazine / Dom and Sunny Issue # 32
Below is a snippet from the pages which featured this utterly gorgeous wedding day.
Introducing the TEAM behind it all …
Entertainment – Furnace and the Fundamentals
Lighting + AV – Norwest Productions
Cutlery – Gold Wedding Hire
Catering Equipment – Andre’s Hire
Cake + Afternoon Tea – Kashaya
Catering – Dominic Choy
Styling – She Designs
Photo booth – Photo Booth Guys
Flowers – Botanica
Photography – Lara Hotz
Videography – La Lune Cinema
Marquee – White Umbrella
Transport – Murrays
Staff – Clifford Wallace
Celebrant – Chris Simond
Pyrotechnics – Howard’s Fireworks
Event Management – White Rabbit Projects
Maintaining ones creativity in the Events industry is sometimes overwhelming and tough all at the very same time. Ask any Event Planner, we each have our own way of cultivating inspiration – depending on which job and client we are collaborating with at the time, we are continuously hunting high and low for new innovative ways to inspire and be inspired.
In amongst the obvious creative platforms (Instagram, Pinterest, Travel etc) it still remains our favourite pastime to flick through the pages of a freshly printed magazine (Something has lead me to believe very sincerely that after all those years of working in the fickled world of magazines, the sometimes salacious and utterly beautiful visual ‘page turners’ are still deeply entrenched within me).
This month’s trip to the newsagent was somewhat different and BOY were we ecstatic. Behold, a new magazine has hit our shores. Introducing Australia’s first gay wedding magazine. He goes by the name of Groom and Guy or G+G for short.
We’ve always considered WHITE RABBIT PROJECTS to be more ‘he’ than ‘she’, so we felt somewhat connected the minute our eyes met.
The size of the mag and the launch volume cover are simply refreshing. What’s inside? See for yourself but be warned there’s nothing tacky nor mainstream about any of the events that are seamed firmly within its pages. Think luxe, stylish and sophisticated.
Without boring you with press release-like jargon. Groom and Guy is just a really frigging cool magazine. Do yourself a favour and get to your local newsagent pronto and see for yourself.
Events are designed to communicate their own individual ‘Brand’ or in human-speak; Personality.
Essentially we are talking about an emotion that the host wants above all his/her guests to walk away feeling after the curtain falls and the final applause is but a faint noise in the distance.
The following learnings are easily applicable to events in general – Whether yours is a Wedding, Birthday Party, Private Event or Publicity Launch this simple analogy when applied thoughtfully will see that your event has a meaning and a purpose. Let’s face it, unless your the opening of an envelope kinda gal, without substance what’s the point?
ONE. The invitation
The invitation is arguably the most important detail of organising any event.
The invitation is the first point of contact between host and guest. This is nothing new people – we’ve all heard it before. The invitation sets the tone of your event and prepares your guests for what’s to come.
What should your invitation include?
Language that is understandable does get you brownie points. Formal or informal really does depend on the nature of your event and your guests. Speaking on the same level and avoiding condescending terminology is a bonus. Ask yourself; Do you know them intimately or are they complete strangers? Something polite and not too formal / stiff or informal is a nice medium if you are unsure.
Next up you need to communicate the intimate details such as the date, time, address, dress code and branding (if fundamental to the overall vibe of your event that is). Again, all these seemingly trivial details hint at the kind of event that you have planned for your guests.
It’s a fine line between OTT and just right. Don’t worry you’ll be a master in no time.
Warning: Make sure that you can back up your beautifully curated and master-piece of an invitation with an equally and well-constructed event OR you could leave your guests feeling about deflated as a blockbuster that promises to rock ones socks off and delivers anything but.
In summary. Think of the invitation as the front cover of your events book. The event is like the pages that proceed it. Oh and please don’t tell us you don’t judge a book by its cover. We all know that’s pure nonsense.2
TWO. Sense of arrival:
An Interior Designer once said to me which has remained deeply entrenched in all our events that we plan at WHITE RABBIT is thus; A flat sense of arrival can be the straw that breaks the camels back – even if you’ve put in a million hours to prepare a dinner that would make even a michelin star chef weep – sorry to say it but the sense of arrival is something you simply can’t bluff your way or disregard. There are no short cuts here – this detail needs to be planned with microscopic-like precision.
The first step is to put yourself in your guests shoes – from the second they set on the road to your event to the arrival and their trip to the venue. Having difficulty still? Imagine when your friends invite you over for dinner. Some familiar phrases might be:
- “Oh yes, of course you can park my car for me, what a treat!”
- “Well, they could have at least raked the leaves off their front porch.”
- “This place is impossible to see. What about some lights down the driveway.”
- “What is that beautiful smell?”
- “Oh a glass of bubbles on arrival, just what I felt like after an hours drive in peak hour!”
- “That is the most magnificent bunch of flowers I’ve ever seen”
- “Where can I put my bag / coat?”
Whether you think it’s a bit la-di-da, unimportant, vacuous behaviour or not, you can bet your last dollar that your guests will and don’t be fooled judge you on the level of detail you go into right from their arrival.
Make them feel welcome. It’s not hard. After all, what is it they say about first impressions….
THREE. WOW factor
Another inspiring Event Director used to put this to me always. “Where’s the WOW moment?”
By this we don’t mean one requires the budget of an oil-tycoon. Quite the contrary. WOW(ness) can be as simple as a thoughtful and personalised take home gift / gesture; an Illustrator on-hand taking special requests; a fireworks display; A 45 mins live performance by a well-known artist/act.
Very simply put. A WOW moment is a though designed by the host that is crafted to impress or leave a lasting impression. Other ideas might be a display of beautifully constructed flowers or an impressive instillation of art / sculpture lit up and creating the main focal point of the entire event. An orchestra or choir on arrival. A breathtaking venue with a view to match or a magical room reveal filled with decadent desserts or a bar equipped with a team of flair bartenders making signature cocktails upon request.
A sense of surprise, focal point, delight and an unexpectedness really adds the finishing touches to any event.
FOUR: THE END
You’ve put in a stellar performance all-night-long and played a supreme host. Be proud BUT now is NOT the time to kick off your heels and bask in copious amounts of glory especially of the alcoholic varietele.
Remember you still need to farewell your guests and ensure their departure is just as amazing as their arrival. This is also your opportunity to get first hand feedback on the success of your event. Guests are very vocal and have no problem in expressing their delight or disappointment. Now is the time you can gain some valuable insights.
So, consider the following:
- How are your guests getting home?
- Is there someone on hand to order taxis or show them to their car?
- Have they collected all their belongings?
- Did they grab their goodie bag / take-home gift on the way out?
- Perhaps you want to set-up a gift wrapping station for flowers bunches of flowers used from the event?
Above all. An event is about taking your guests on a journey. The gift of transporting people for a couple of hours and allowing them to step out of their day-to-day lives is something we absolutely love and don’t take for granted and nor should you. Always remember. Your guests regardless of the occasion have made an effort to attend your event. They’ve hired a babysitter, left work early, got their hair and makeup done or bought an entirely new outfit just for the occasion. It’s your duty to deliver and exceed expectations. It’s really very simple.
Some of our top event moments::
Claire & Oliver’s “First Dance”
Event Co:: WHITE RABBIT PROJECTS
Photography: Dan O’Day Photography
The spiel:: In keeping with the ‘Festival’ vibe of Claire and Oliver’s wedding. This image captured was true to form. Unbeknownst to guests who were happily polishing off their dessert under the 30m long kings table the team at WRP quickly whisked Claire and Oliver back of house. Just like that, the curtain revealed an entirely new room which had Claire and Oliver standing front and centre in front of The Jezebels who proceeded to blast out an incredible First Dance track “Look of Love”. Topped off with amazing lights, a stellar camera genius, confetti drop and voila!
More images of this spectacular wedding can be found on our website here.
Dior Autumn/Winter 2012
Event Co:: Bureau Betak
The spiel:: Raf Simons first collection as the new Creative Director of Dior did something no one had to date accomplished. Set in a mansion covered in wall-to-wall fresh cut flowers. It was a dream come true.
The runway comprised of five rooms and five floral stories: one of white orchids, red roses, blue delphiniums, yellow goldenrod and the “Christian Dior room”- a mix of pink roses and garden flowers. For all you event producers out there – the bump-in took two full days and two full nights. Florists from Eric Chauvin arrived by the masses to embed floral foam lined walls with over a million stems.
Video link :: here.
The Silver Party 2016
Event Co:: Rizer
Invitation Design:: Hawk Creative
The spiel:: When your invited to an event set in Baz Luhrmann and Catherine Martin private home here in Sydney, Australia you would expect the invitation to be nothing less than extraordinary. Enter Heather Hawkins and brainchild behind Hawk Creative. Nothing less than impressive is this here pop-up invitation which reminds us of our favourite book our parents read us as a child. One can only imagine to produce just one took an army to conceptualise, design and indeed produce. Clever cats like this are few and far between and congrats to the team who pulled this baby off. No doubt the event was a huge success and had guests entertained from ear to ear.
Video link :: here
[All images via:: Hawk Creative Instagram]
Recently WHITE RABBIT PROJECTS was invited to collaborate with celebrations magazine HOORAY! Our dutiful task was to Style an Easter luncheon for twenty in conjunction with West Elm at the historic Elizabeth Bay House in Sydney.
With the brief fairly relaxed you can imagine we had the time of our lives pulling this all together.
Mother Nature blessed us with picture perfect weather. We think all involved would agree that this shoot would not have been possible had it not been for her looking down on us that day.
The highlight indeed was the Easter Hunt and getting to meet an earthly bunch of influential women; Bloggers, Fashion Designers, Cake Designers and Party Planning Experts – WHITE RABBIT PROJECTS was in good company.
[Images by Hannah Blackmore Photography]
For the full story; Issue 11 of HOORAY! is in news stands Australia wide as of today 14 May 2015. Get your copy!
The team proceeded to unveil its usual box of tricks – on display an opulent table-scape, terrarium place settings, floral garland headpieces modelled on waitresses, flower gifting station and even a french market basket filled with The Grounds of Alexandria jams and coffee beans – no detail was amiss.
The guest of honour and reason for said occasion was to launch none other than the Holden SUV range – and what a setting for the revved up beauties it was. With Sydney’s mediaratti in attendance the setting was superb.
Capturing the hearts of the ‘almost all female guest list’, Melissa Doyle was fabulous as MC and presented a candid recant to guests of her childhood adventures in her Father’s SUV. Holden presented the pros of their new SUV range and even those childless attendees were sold on its safety benefits!
The peace de resistance – a beautiful feast-style brunch presented on a bevy of quaint props and vessels included rhubarb porridge in terracotta pots, smashed avocado and chilli on rustic chopping blocks and Jack Hanna aka famed Grounds Barrista and Co-Director was busy brewing behind-the-scenes producing guests with a caffeine fix that would see the remainder of their day seem like a walk in the park.
Images by Esteban La Tessa
Why, did you know what makes the team at White Rabbit Projects tick? One way to our hearts is the aromas of a beautiful and enchanting cup of tea. Just like every girl deserves to be adorned with nothing but the best at every occasion, so too should a beautifully brewed cup of tea!
So when The Babushka Ballerina boutique commissioned White Rabbit Stylist Alanah Curbishley to conjure up a magical and feminine inspired table-scape for The Anna Campbell ‘Forever Entwined’ Trunk Show recently, she dutifully responded by unveiling the kind of Tea Party that Marie Antoinette herself would be proud to sit at.
Playing on the beautiful country french charm that the boutique provides in spades Alanah indulged The Babushka Ballerina femme with a palette of pink and gold hues, effortlessly mismatched antique teacups, seasonal and oh so ripe for the picking roses care of Merci Bouquet and those “don’t dare go home without me” macarons from Sweet Art .
Currently on display at The Babushka Ballerina boutique – 180B Oxford St Paddington
What can one do next but say in the words of Marie Antoinette – “let them eat cake”.
Images courtesy Lana Ivanova Weddings
Upon meeting April and Andrew it was fast apparent that these two were a) perfectly matched soul mates and b) that there wedding day was going to be anything but cookie cutter.
When I found out that April was a school teacher and Andrew in Advertising the ducks very quickly aligned and before I knew it something really special and fun was evolving.
Perhaps it was the fact that they had paper aeroplanes on the tables urging guests to throw them intentionally across the room that got our minds ticking. It really was the precursor for so many wonderful ideas that these two came up with all by themselves. The handmade paper cranes and all the styling from beginning to end was beautifully crafted by none other than these two talented and young at heart souls. White Rabbit Projects were the dutiful puppeteers on the day and felt very lucky to see their vision unfold.
The day started with the weather performing randomly (as is quite often the case here in Sydney) and despite the Bureau Of Meteorology’s website being momentarily frozen due to us checking it on a all too ‘regular’ basis; the weather finally turned on its happy face at the last minute and April and Andrew were able to be married outside in a nearby park in Glebe as planned.
The Glebe Town Hall was the prefect place to host their reception in. The retro building with uber high ceilings suited them and all the bright and colourfully dressed guests perfectly.
The images speak for themselves – I don’t think I’ve come across a couple to date that I have laughed and cracked that many jokes with in the lead up to their wedding day. The entire experience from start to end was refreshing and sincere. We wish April and Andrew the very best for their future.
Photography / Jeremy Yao
Venue / Glebe Town Hall
Month / December 2013
Flowers / Boo Shi
Cake / April’s very talented friends
Catering / Belinda Franks
Upon a recent ‘research’ assignment which involved my daily dose of countless minutes (some would say hours) glazing over Pinterest/ Instagram and Google Images; I happened to come across one of the most beautiful fashion designers I’ve seen for quite some time. Let me say, I was (for lack of a really clever word) blown away. Literally.
Introducing you to BERTA Bridal – Berta is one of the most experienced and well known designers in Israel. How this brand was born is quite interesting to read. View the complete version here: http://www.bertabridal.com/About_Berta.
As you can well imagine. When we received an invitation to attend the BERTA Bridal collection showcase (taking place for the first time in Australia may we add) we jumped at the chance. Jumped.
Hosted by our friends at Brides by Francesca, the night will take place on Thursday 3rd October from 6pm onwards at Watsons Bay Boutique Hotel – we can’t wait to see the designs up close and personal.
For further details and to purchase tickets head to http://bridesbyfrancesca1-efbevent.eventbrite.com.au
Lucky door prizes and so much more are on offer… oh and a nice little goodie bag to we hear.
- $1000 off your bridal gown at Brides by Francesca
- 1 nights stay at Watsons Bay Boutique Hotel (valued at up to $500)
- Basic Make-up workshop with Melissa Sassine (valued at $250)
- Hair care hamper from Lizzie Liros (valued at $350)
- Engagement portrait location session from gm photograpics (valued at $1000)
- X2 $100 gift vouchers from House of K’dor